Digital Social Media Communication

 

30/03/21 - 29/06/21 (Week 1 - Week 14)

Jenani (0334331)

Digital Social Media and Communication

Projects

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LECTURES

Lecture 1: Module Briefing 

Week 1 | 30/03/21

Mr. Asrizal briefed us on this module during the first week of class and quickly explained each assignment that we would be performing during the semester.

We were also given samples of senior's presentations to give us an idea of how the finished product would appear, and Mr Asrizal included a brief description of the analytics examples.

Lecture 2: 

Week 2 | 06/04/21

We were given a short lecture on the technique and method of data collection & analytics. Mr. Asrizal gave us a lecture and an introduction to the types of data and analytics as well as the tool we were going to use to analyse data which was Google Analytics. He emphasied saying that Google Analytics is merely a tool that compiles and processes data and it is up to us to take all that information, synthesise and reason on why the data is as such. 

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INSTRUCTIONS

Week 1 | 30/03/21

After the module briefing, we grouped ourselves and my group consist of Kai Yi, Jessica and myself. Mr Asrizal gave the class 3 questions that we need to discuss and answer between our own group before the next class. The questions were as below:

1. What is analytics?

2. What kind of data will you be able to extract from analytics?

3. How does analytics help design/marketing/advertising campaigns? (we can also include some examples of campaigns that were executed based on analytics)

Below is our Google Docs research:

We each segregated the tasks and compiled the information collected into a presentation that will be given in Week 3. Below are the slides:

Week 2 | 06/04/21

After the introduction to Google Analytics and a short breakdown on some of the key features, we tried the demo account on the google merchandise store. We further explored all the features provided to us through the Google Analytics of the demo account and bumped into interesting data such as the Funnel Visualisation, Goals Flow where it shows how many customers actually followed through the entire purchasing progress and where they actually dropped out. Here are some key features highlighted in the slides that will be useful for businesses:

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TASKS

WEEK 4 - WEEK 8 (PROJECT 1) - The Risers) & User Personas Building

Brief

Presentation Slides




Full Slides

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WEEK 9 - WEEK 10 (PROJECT 2) - Data Distillation: The Four Lenses

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WEEK 11- WEEK 14 (FINAL PROJECT) - Pitch Deck & Design Application and Development