Minor Project

Minor Project

30.03.2021 - 02.07.2021  (Week 1 - Week 14)
Jenani (0334331)
Minor Project

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1. INSTRUCTIONS

Progress

Google Docs

Miro Board 

30.03.2021 (Week 1)

For the Taylor's Boutique Hotel, we formed a group of 4. The members are Desy, Jenani, Tabita and I. We are to contact students from BIHM to get information from them.

06.04.2021 (Week 2)

Not much of information was provided by BIHM so we had to wait for their update. The most important information that we need are type of hotel, target audience etc.

13.04.2021 (Week 3)

Unfortunately, they can only provide the information on Friday. BAT provided a floor plan.

BIA Hotel Concept Idea (PDF)

20.04.2021 (Week 4)

Survey planning

Survey questions:

After consultation, we made some changes to the survey questions.

For the focus group, we also prepared the questions which are similar to the survey but more comprehensive.

27.04.2021 (Week 5)

The survey analysis

The focus group analysis:

Persona and Empathy map

Empathy mapping:

Personas:

Logo request from client (BIHM):

Moodboard and references:

Logo sketches and exploration:

04.05.2021 (Week 6) - Presentation

MLE Group 4 Presentation Slides (PDF)

11.05.2021 (Week 7) - 18.05.2021 (Week 8)

Hari Raya Holiday & Independent Learning Week

25.05.2021 (Week 9)

Used spatial for 3D Model exploration

BIA provided more images

01.06.2021 (Week 10)

Giving feedback on our Customer Journey Map.

Touchpoints references:

Customer Journey Map (Google Sheets)

Final Customer Journey Map (PDF)

15.06.2021 (Week 12)

Art direction

Segregation of Tasks

My task: A3 Posters, Instagram posts, stories, wayfinding

22.06.2021 (Week 13)

Touchpoints progress

Part 1

Part 2

Art Direction

Touchpoints

29.06.2021 (Week 14)

All of the Brand Touchpoints

Final

Logo (transparent background PNG):

For my part:

Posters

Mock Ups

Instagram

Posts

Stories

Profile Page

Mock Ups

Signages (Wayfinders)

Final Presentation Slides (PDF)

Promotional Video

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2. FEEDBACK

06.04.2021 (Week 2)

Form groups latest by Sunday 

Have at least 3 specializations in our group

13.04.2021 (Week 3)

We as designers are taking the information from the clients, so we do not need to be decision makers when it comes to the structure of the entire concept. We should also try to figure out the target audience so that we can plan our survey questions as BIHM has not confirmed regarding the provided information.

20.04.2021 (Week 4)

-

27.04.2021 (Week 5)

The survey outcome might not be able to provide enough information to form the user persona, so we must include those questions required in empathy mapping in our focus group session. Our visual identity has to align with BIA’s design. However, BIA has not given us any of their 3D models of the look and style of the hotel as reference. For the presentation, we have to convey to the other groups that we are unable to come up with a logo and brand identity in a short span of time.

04.05.2021 (Week 6) 

Presentation - no feedback

11.05.2021 (Week 7) - 18.05.2021 (Week 8)

Holiday - no feedback

25.05.2021 (Week 9)

Nothing much as we just met in spatial and explore the program.

01.06.2021 (Week 10)

Customer journey map and brand touchpoints need to further touch up, show him in the next class to confirm. For pre-event, do not do something which has a high cost unless the client has a large budget. Try to keep the cost low for pre-event. Focus on pre-event touchpoints, Mr Mike wants that to be comprehensive enough.

15.06.2021 (Week 12)

Mr Mike agreed with Jenani's suggestion to try neumorphism in the designs. 

22.06.2021 (Week 13)

29.06.2021 (Week 14)

Final check before final presentation, everything is cohesive, just minor amendments for the video left.

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3. REFLECTION

30.03.2021 (Week 1)

D - Briefing of Taylor’s Boutique Hotel Project

I - Multidisciplinary learning is good for us but communication might be a problem

E - Grouping of students from different specializations is important for the workload to be distributed well

P - This ensures students’ capabilities to work with one another from different specializations and fields.

06.04.2021 (Week 2)

D - We need to work well with other schools

I - It will cause a delay if schools do not provide information on a given time.

E - We need to communicate well and be specific with our needs.

P - This ensures a smooth workflow when working with multiple departments (future workplace).

13.04.2021 (Week 3)

D - Based on the information given by BIA and BIHM, we can roughly guess the target audience.

I - This helps us to be more efficient.

E - Effectively use the information we have in hand to do what we can.

P - When we are stuck in a problem such as the above, we can make do with the information we have to be efficient.

20.04.2021 (Week 4)

D - Sending out survey to the public

I - Getting enough respondents for the survey to get desirable results

E - Select the suitable target audience to share the survey with 

P - Targeting the correct audience to fit the criteria of the survey

27.04.2021 (Week 5)

D - The visual direction is good, but it is important to align with BIA’s design. Form a brand identity based on the user persona, which answers each of the pain points.

I - It needs to align with BIA’s design so that consumers will understand what they are getting when they look at our designs.

E - Our designs have to reach the consumer’s expectations of the AI hotel. It should not be misleading or going in the wrong direction.

P - This learning can be applied when collaborating with others to make sure the direction is the same.

04.05.2021 (Week 6) 

D - BDCM presented the proposed logos as a big group (5 schools together)  to the lecturers

I - Show the client the overall concept of the AI hotel

E - Cooperating with different departments to produce a smooth workflow

P - Collaborating in the workplace with different departments and solving the problems that arise during the collaborations

11.05.2021 (Week 7) - 18.05.2021 (Week 8)

Holiday

25.05.2021 (Week 9)

D - Meet up with Mr Mike and BIA students in Spatial. Tell BIA what we require from them.

I - Due to the lack of information from BIA, we are not quite sure on what to propose for the branding.

E - Annoy people to get more things out of them

P -Constantly remind people appropriately so that we can get what we need and not drag the process

01.06.2021 (Week 10)

D - Mr Mike elaborately explained the touchpoints to the whole class, using ours as an example. 

I - Our customer journey map was not comprehensive enough and wasn’t planned well enough because we did not understand how the different sections in the customer journey map worked together.

E - The sections in the customer journey map were explained very clearly by Mr Mike so I had a better understanding of using it.

P - The customer journey map is an important tool to be used when planning for the brand touchpoints in order to answer the requirements of the customers.

08.06.2021 (Week 11)

D - Confirm touchpoints with Mr Mike but still not quite sure with the art direction

I - Art direction needs to be confirmed and be like a board where group members take the elements from there when designing. 

E - This ensures the consistency of the branding.

P - When working in a team, it is important that members have a guideline to refer to when designing to ensure the quality and consistency of the branding

15.06.2021 (Week 12)

D - Mr Mike showed us examples of futuristic designs. Referencing futuristic AI movies, Apple’s simple but sophisticated and powerful branding etc.

I - Important to reference professional work 

E - Our branding should be simple and sophisticated to show what is expected of  the hotel

P - Referencing and designing professional work

22.06.2021 (Week 13)

D - The neumorphism style is good. However, the logo should not have the effect because it is a big no-no.

I - Fix the alignment and add more people's stories into the touchpoints.

E - Add human touch to branding.

P - Human touch is important in branding to connect with the customers emotionally

29.06.2021 (Week 14)

D - Presented as a group to the lecturers

I - Aside from internet problems, everything else went smoothly

E - Yet to receive feedback 

P - Presentation skills (confidence, preparation). End of collaboration