Creative Brand Strategy - Project 1A

 

01/04/21 - 08/04/21 (Week 1 - Week 2)

Jenani (0334331)

Creative Brand Strategy

Project 1A

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LECTURES

Lecture 1: Module Briefing / Introduction Lecture

Week 1 | 01/04/21

For the first class of the semester, we were briefed on the module requirements and what we were to expect throughout the module. We were also required to watch all lectures before class to be able to save some time. After the briefing we proceeded to our first task. 

Lecture 2: 

Week 2 | Date

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INSTRUCTION

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PROJECT 1A

Campaign Case Study

For our 1st task, we need to analyse an existing campaign (well-established campaign) and do the following research.

1. Identify its brand strategy (brand story, objective/purpose, brand values, vision & mission, target audience, positioning).

2. Understand its brand experience (event features and activities).

3. Review its key visuals and applications (pre-event, during event, post event).

We were grouped into teams of four, mine consisting of (Gaby, Diani, Dondo, Jen -> that's me) and proceeded our discussion on Miro. After some really intense finding, we finally landed on the branding of 'The Atlantic Theatre' by Pentagram and divided the tasks of building the presentation equally. 

1. Brand Strategy - Dondo, Diani

2. Brand Experience - Gaby

3. Key Visuals & Applications - Jen

presentation:

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FEEDBACK

Week 1: 

Studio Dumbar is a good example to have case studies as well (beside Pentagram)

You will see the differences of aesthetic preference between the European and American :) *Studio Dumbar–from the Netherlands

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REFLECTIONS

Experiences

Observations

Findings

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FURTHER READING